Bruner, Gordon C.,  1954- <br/><br/>
Marketing scales handbook :  multi-item measures for consumer insight research.  Volume 9 / 
Gordon C. Bruner II. 
 - (Library version). 
 - 1 recurso en línea : (xxv, 650 páginas ) 
<br/><br/>Incluye bibliografía e índice.. 
<br/><br/><label>ISBN: </label>9780692845936 0692845933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods--Handbooks, manuals, etc.<br/>Scaling (Social sciences)--Handbooks, manuals, etc.<br/>Marketing--Recherche--Methodes statistiques--Guides, manuels, etc.<br/>Construction d'une echelle (Sciences sociales)--Guides, manuels, etc.<br/>BUSINESS & ECONOMICS--Industrial Management.<br/>BUSINESS & ECONOMICS--Management.<br/>BUSINESS & ECONOMICS--Management Science.<br/>BUSINESS & ECONOMICS--Organizational Behavior.<br/>Marketing research--Statistical methods<br/>Scaling (Social sciences)