TY  - BOOK
AU  - Moilanen,Teemu
AU  - Rainisto,Seppo K.
TI  - How to brand nations, cities and destinations: a planning book for place branding 
SN  - 1282050524
PY  - 2009///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Place marketing
KW  - City promotion
KW  - Villes
KW  - Marketing
N1  - Includes bibliographical references (p. 189-196) and index
ER  -