Moilanen, Teemu. <br/><br/>
How to brand nations, cities and destinations :  a planning book for place branding / 
Teemu Moilanen and Seppo Rainisto. 
 - 1st ed. 2009. 
 - Basingstoke [England] ;  New York :  Palgrave Macmillan,  2009. 
 - 1 recurso en línea : (213 p.) 
<br/><br/>Includes bibliographical references (p. 189-196) and index. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>1282050524 9781282050525 9786612050527 6612050527 0230584594 9780230584594 
<br/><br/><label>Standard No.: </label>10.1057/9780230584594  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing.<br/>City promotion.<br/>Villes--Marketing.