TY  - BOOK
AU  - Rodr{acute}iguez,Ra{acute}ul
AU  - Mora,Kiko
TI  - Frankenstein y el cirujano pl{acute}astico: una gu{acute}ia multimedia de semi{acute}otica de la publicidad 
T2  - Textos docentes
SN  - 9781282536722
PY  - 2002///
CY  - Alicante
PB  - Universidad de Alicante
KW  - Publicity
KW  - Discourse analysis
KW  - Intertextuality
KW  - Advertising
KW  - Publicit{acute}e
KW  - Intertextualit{acute}e
KW  - advertising
KW  - aat
KW  - fast
N1  - Includes bibliographical references (páginas  285-296)
UR  - http://www.digitaliapublishing.com/a/656
UR  - http://site.ebrary.com/id/10316786
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=318049
UR  - http://search.ebscohost.com/direct.asp?db=ufh&jid=87MI&scope=site
UR  - http://VH7QX3XE2P.search.serialssolutions.com/?V=1.0&L=VH7QX3XE2P&S=JCs&C=TC0000689268&T=marc&tab=BOOKS
ER  -