TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the whole branding team 
SN  - 9781118418741
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
KW  - Advertising
KW  - Produits de marque
KW  - Strat{acute}egie de marque
KW  - Publicit{acute}e
KW  - branding
KW  - aat
KW  - DESIGN
KW  - Graphic Arts
KW  - General
KW  - bisacsh
KW  - fast
KW  - Varum{uml}arken
KW  - sao
KW  - M{uml}arkesvaror
N1  - Incluye bibliografía e índice
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