TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Kumar,V.
AU  - Harmeling,Colleen M.
TI  - Customer Engagement Marketing
SN  - 9783319619859
PY  - 2018///
CY  - Cham
PB  - Springer International Publishing, Imprint: Palgrave Macmillan
KW  - Customer relations
KW  - Management
KW  - Communication in organizations
KW  - Marketing research
KW  - Business intelligence
KW  - Customer Relationship Management
KW  - Corporate Communication
KW  - Market Research and Competitive Intelligence
KW  - Communication dans les organisations
KW  - Marketing
KW  - Recherche
N1  - Includes bibliographical references at the end of each chapters and index
ER  -