Customer Engagement Marketing / 
edited by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling. 
 - 1st ed. 2018. 
 - 1 recurso en línea : (XVIII, 328 p. 21 illus., 7 illus. in color.) 
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><label>ISBN: </label>9783319619859 3319619853 
<br/><br/><label>Standard No.: </label>10.1007/978-3-319-61985-9  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Communication in organizations.<br/>Marketing research.<br/>Business intelligence.<br/>Customer Relationship Management.<br/>Corporate Communication.<br/>Market Research and Competitive Intelligence.<br/>Communication dans les organisations.<br/>Marketing--Recherche.