TY - BOOK AU - Brown, Peter C., TI - Make it stick SN - 9780674419377|0674419375 PY - 2014///. ©2014 UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771951&AuthType=sso&custid=c4357655 ER -