TY - BOOK AU - Bruner, Gordon C., TI - Marketing scales handbook [recurso electrónico] SN - 9780692845936|0692845933 PY - 2017///] ©2017 UR - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1469983&site=ehost-live&scope=site&AuthType=sso&custid=c4357655 ER -