TY - BOOK AU - Grigsby, Mike, TI - Marketing analytics SN - 9780749482176|0749482176 PY - 2018/// UR - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1738744&site=ehost-live&scope=site&AuthType=sso&custid=c4357655 ER -