TY  - BOOK
AU  - Sand,Felix van de
AU  - Frison,Anna-Katharina
AU  - Zotz,Pamela
AU  - Riener,Andreas
AU  - Holl,Katharina
TI  - User experience is brand experience: the psychology behind successful digital products and services 
T2  - Management for Professionals
SN  - 303029868X
U1  - 658.827  
PY  - 2020///
CY  - Cham
PB  - Springer
KW  - Relaciones con los clientes
KW  - Marcas de fábrica
N1  - Incluye bibliografía
UR  - https://ebookcentral.proquest.com/lib/universidadmonterrey-ebooks/detail.action?docID=5977057&AuthType=sso&accountid=17260
ER  -