TY - BOOK AU - Sand,Felix van de AU - Frison,Anna-Katharina AU - Zotz,Pamela AU - Riener,Andreas AU - Holl,Katharina TI - User experience is brand experience: the psychology behind successful digital products and services T2 - Management for Professionals SN - 303029868X U1 - 658.827 PY - 2020/// CY - Cham PB - Springer KW - Relaciones con los clientes KW - Marcas de fábrica N1 - Incluye bibliografía UR - https://ebookcentral.proquest.com/lib/universidadmonterrey-ebooks/detail.action?docID=5977057&AuthType=sso&accountid=17260 ER -