TY  - BOOK
AU  - Wheeler, Joe.
AU  - Bliss,Jeanne
TI  - The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands / 
SN  - 9781398612655
U1  - 658.812 
PY  - 2023///
CY  - London
PB  - Kogan Page, Limited
KW  - Éxito en los negocios
KW  - Marcas de fábrica
KW  - Mercadeo
KW  - Servicio al cliente
N1  - Incluye bibliografía e índice
UR  - https://urldefense.proofpoint.com/v2/url?u=https-3A__search.ebscohost.com_login.aspx-3Fdirect-3Dtrue-26scope-3Dsite-26db-3Dnlebk-26db-3Dnlabk-26AN-3D3631841&d=DwIFAg&c=Ddvgl2CZm9Cd8xdJeb8sbQ&r=IUCkznLSUHPdJ6Q56w2byQJ_mVpYsshFDiAg58iz9CI&m=aEJoFpsx2v-mxhh8d_T-oEQsny2pXMUr9Ea1Y8VDYW7Hm2ujFU2GLXFPd7B-CX4K&s=hXaIk-bI65frFlVzvLZsdm7Jqrm_wd_17T_K-bJvCCs&e=
ER  -