TY  - BOOK
AU  - Bruner,Gordon C.
TI  - Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research
SN  - 9798218181482
U1  - 658.83028  
PY  - 2023///
CY  - Fort Worth, Texas, USA
PB  - GCBII Productions
KW  - Mercadeo
KW  - Investigación de mercados
KW  - Libro electrónico
UR  - https://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Funiversidadmonterrey-ebooks%2Fdetail.action%3FdocID%3D30463991
ER  -