TY  - BOOK
AU  - Mitterfellner,Olga
TI  - Fashion marketing and communication: theory and practice across thefashion industry 
SN  - 9780429837173
U1  - 687.0688  
PY  - 2020///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Mercadeo
KW  - Comunicación en mercadeo
UR  - https://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Fdoi.org%2F10.4324%2F9780429451591
ER  -