TY  - BOOK
AU  - Parker,Geoffrey
AU  - Van Alstyne,Marshall
AU  - Choudary,Sangeet Paul
TI  - Platform revolution: how networked markets are transforming the economy and how to make them work for you 
SN  - 9780393249125
U1  - 658.872  
PY  - 2016///
CY  - New York
PB  - W.W. Norton & Company
KW  - Mercadeo por internet
KW  - Planificación estratégica
N1  - Incluye bibliografía e índice
UR  -  https://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Funiversidadmonterrey-ebooks%2Fdetail.action%3FdocID%3D7170392
ER  -