TY  - BOOK
AU  - Linneman,Robert E
AU  - Stanton,John L.
TI  - Making niche marketing work: how to grow bigger by acting smaller 
SN  - 0070379718
U1  - 658.802 
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadeo
KW  - Investigaciones
KW  - Segmentación del mercado
ER  -