TY  - BOOK
AU  - Ries, Al.
AU  - Trout, Jack.
TI  - The 22 immutable laws of marketing: violate them at your own risk 
SN  - 9780887305924
U1  - 658.8  
PY  - 1994///
CY  - New York, NY
PB  - HarperBusiness
KW  - Mercadeo
ER  -