Cooper, Robert Gravlin  1943- <br/><br/>
Winning at new products :  creating value through innovation / 
Robert G. Cooper. 
 - Fifth edition. Revised and updated. 
 - xiv, 431 páginas :  ilustraciones ;  23 cm 
<br/><br/>Incluye bibliografía e índice. 
<br/><br/>The innovation challenge -- Why new products win -- Drivers of success- why the best innovators excel -- The Stage-Gate® idea-to launch system -- Beyond Stage-Gate -- The Agile-Stage-Gate® hybrid model -- Discovery- the quest for breakthrough ideas -- Investing in the right projects- portfolio management -- Making the Gates work- Gates with teeth -- A product-innovation strategy for your business. 
<br/><br/><label>ISBN: </label>0465093329 9780465093328 
<br/><br/><label>LCCN: </label>2017949583 
<br/><br/><label>Nat. Bib. No.: </label>GBB7B8160  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>018418607  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Productos nuevos.<br/>Administración de productos.
<br/><br/><label>Dewey Class. No.: </label>658.575   / C778w 2017