TY  - BOOK
AU  - Haugtvedt,Curtis P.
AU  - Herr,Paul
AU  - Kardes,Frank R.
TI  - Handbook of consumer psychology
T2  - Marketing and consumer psychology series
SN  - 9781315648361
U1  - 658.8342   
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Comportamiento del consumidor
KW  - Toma de decisiones
KW  - Libro electrónico
N1  - Incluye bibliografía e índice
N2  - Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology
UR  - https://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2Fhandbook-consumer-psychology-curtis-haugtvedt-paul-herr-frank-kardes%2Fe%2F10.4324%2F9780203809570%3Fcontext%3Dubx%26amp%3BrefId%3D24555c79-aa76-482f-a3f3-1d9af6ce7953
ER  -