Handbook of consumer psychology / 
edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. 
 - 1 recurso en línea (xvi, 1273 páginas) :  ilustraciones. 
 - Marketing and consumer psychology series .
 - Marketing and consumer psychology series. .
<br/><br/>Incluye bibliografía e índice. 
<br/><br/> Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology. 
<br/><br/><label>ISBN: </label>9781315648361 
<br/><br/><label>Standard No.: </label>9786611372248 
<br/><br/><label>Source: </label>137224  MIL 
<br/><br/><label>LCCN: </label>2007017528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor.<br/>Toma de decisiones.<br/>Libro electrónico
<br/><br/><label>Dewey Class. No.: </label>658.8342   / H111 2008