TY  - BOOK
AU  - Whalen,John
TI  - Design for how people think: using brain science to build better products 
SN  - 9781491985427
U1  - 745.4   
PY  - 2019///
CY  - Sebastopol, CA
PB  - O'Reilly Media, Inc.
KW  - Pensamiento creativo
KW  - Diseño
KW  - Libro electrónico
N1  - Incluye bibliografía e índice
N2  - User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
UR  - https://udemproxy.elogim.com/auth-meta/login.php?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2098058&lang=es&site=eds-live&scope=site
ER  -