TY  - BOOK
AU  - Armstrong,Hamilton Fish
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 013414953X
U1  - 658.8 
PY  - 2017///]
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Revised edition of the authors´ Marketing, 2015; Incluye bibliografía
ER  -