Armstrong, Hamilton Fish,  1893- .  1893- , <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. 
 - Thirteenth Edition. 
 - xxviii, 642 ;  28 cm. 
<br/><br/> Revised edition of the authors´ Marketing, 2015. 
<br/><br/>Incluye bibliografía 
<br/><br/><label>ISBN: </label>013414953X 9780134149530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m 2017