Lintellé, Peter,

Sensory marketing aspects : priming, expectations, crossmodal correspondences an introduction to modern sensory marketing : subconscious influences in costumer behavior and responses through priming, expectations, sensation transference, grounded cognition and crossmodal correspondences / Peter Lintellé. - 51 páginas


Mercadeo--Aspectos sociales.
Mercadeo.

658.82 / L761s 2014