Hollensen, Svend, <br/><br/>
Social media marketing :  a practitioner guide / 
Svend Hollensen, Philip Kotler, Marc Oliver Opresnik. 
 - Second edition. 
 - 198 páginas. 
 - Opresnik Management Guides ;  Book 2. .
 - Opresnik Management Guides,  Book 2. .
<br/><br/>Incluye bibliografía 
<br/><br/>Social media marketing planning -- Digital marketing research -- Fundamentals of social media marketing -- Digital and social media marketing tools and platforms -- Social media marketing controlling. 
<br/><br/><label>ISBN: </label>1521023344 1549540408 9781521023341 9781549540400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas.<br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.9  / H737s 2017