TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
U1  - 658.872 
PY  - 2015///
CY  - New York
PB  - John Wiley & Sons, Incorporated
KW  - Electronic books
KW  - Libro electrónico
KW  - Mercadeo por internet
KW  - Mercadeo
UR  - https://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Funiversidadmonterrey-ebooks%2Fdetail.action%3FdocID%3D4915575%26query%3DNew%252520Rules%252520of%252520Marketing%252520and%252520PR
ER  -