TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
TI  - Marketing 4.0: moving from traditional to digital 
U1  - 658.8 
PY  - 2016///
CY  - New York
PB  - John Wiley & Sons, Incorporated
KW  - Libro electrónico
KW  - Mercadeo por internet
KW  - Mercadeo
UR  - https://udemproxy.elogim.com/auth-meta/login.php?url=http://ebookcentral.proquest.com/lib/universidadmonterrey-ebooks/detail.action?docID=4785177
ER  -