TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
U1  - 658.8 
PY  - 2017///
CY  - Harlow, United Kingdom
PB  - Pearson Education Limited
KW  - Administración de mercadeo
KW  - Libro electrónico
KW  - Mercadeo
UR  - https://udemproxy.elogim.com/auth-meta/login.php?url=https://ebookcentral.proquest.com/lib/universidadmonterrey-ebooks/detail.action?docID=5186081&query=Principles+of+marketing
ER  -