Godin, Seth, <br/><br/>
All marketers are liars :  the underground classic that explains how marketing really works--and why authenticity is the best marketing of all / 
 All marketers tell stories 
Seth Godin. 
 - xviii, 220 páginas :  ilustraciones. 
<br/><br/>Incluye bibliografía e índice. 
<br/><br/><label>ISBN: </label>1591845335 9781591845331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Casos.--Estados Unidos<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / G585m 2012