TY  - BOOK
AU  - Bearden,William O.
AU  - Netemeyer,Richard G.
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 1412980186
U1  - 658.83 
PY  - 2011///
CY  - Thousand Oaks, California
PB  - Sage
KW  - Consumidores
KW  - Mercadeo
N1  - Incluye índice
ER  -