Hoffman, K. Douglas, <br/><br/>
Services marketing :  concepts, strategies, & cases / 
K. Douglas Hoffman, Jason E. G. Bateson. 
 - fifth edition. 
 - xv, 458 páginas. 
<br/><br/><label>ISBN: </label>9781285429786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.<br/>Servicio industrial--Mercadeo--Administración.
<br/><br/><label>Dewey Class. No.: </label>658.8  / H699s 2016