Design thinking :  new product development essentials from the PDMA / 
editado por Michael G. Luchs, K. Scott Swan, Abbie Griffin. 
 - xvii, 431 páginas ;  25 cm. 
<br/><br/>Incluye bibliografía. 
<br/><br/>_  A brief introduction to design thinking /  Design thinking tools.  Inspirational design briefing /  Personas : powerful tool for designers /  Customer experience mapping : the springboard to innovative solutions /  Design thinking to bridge research and concept design /  Boosting creativity in idea generation using design heuristics /  The key roles of stories and prototypes in design thinking /  Design thinking within the firm.  Integrating design into the fuzzy front end of the innovation process Giulia Calabretta, Gerda Gemser ;  The role of design in early-stage ventures : how to help start-ups understand and apply design processes to new product development /  Design thinking for non-designers : a guide for team training and implementation /  Develping design thinking ;  GE Healthcare´s Menlo Innovation model /  Leading for a corporate culture of design thinking /  Knowledge management as intelligence amplification for breakthrough innovations /  Strategically embedding design thinking in the firm /  Design thinking for specific contexts.  Designing services that sing and dance /  Capturing context through service design stories /  Optimal design for radically new products /  Business model design /  Lean start-up in large enterprises using human-centered design thinking : a new approach fo  Michael G. Luchs --  Søren Petersen, Jaewoo Joo ;  Robert Chen, Jeanny Liu ;  Jonathan Bohlmann, John McCreery ;  Lauren Weigel ;  Colleen M. Seifert, Richard Gonzalez, Seda Yilmaz, Shanna Daly ;  Mark Zeh --  J.D. Albert ;  Victor P. Seidel, Sebastian K. Fixson ;  Sarah J.S. Wilner ;  Nathan Owen Rosenberg Sr., Marie-Caroline Chauvet, Jon S. Kleinman ;  Vadake K Narayanan, Gina Colarelli O´Connor ;  Pietro Micheli, Helen Perks --  Marina Candi, Ahmad Beltagui ;  Katarina Wetter-Edman, Peter R. Magnusson ;  Steve Hoeffler, Michal Herzenstein, Tamar Ginzburg ;  John Aceti, Tony Singarayar ;  Part I:  Part II:  Part III: 
<br/><br/><label>ISBN: </label>1118971809 9781118971802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aptitud creadora en los negocios.<br/>Diseño de productos.<br/>Pensamiento crítico.
<br/><br/><label>Dewey Class. No.: </label>658.5752  / D457 2015