TY  - BOOK
AU  - Atchison,Shane
AU  - Burby,Jason
TI  - Does it work?: 10 principles for delivering true business value in digital marketing 
SN  - 0071847863
U1  - 658.872 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - Administración de mercadeo
KW  - Mercadeo por internet
KW  - Planificación estratégica
N1  - Incluye bibliografía e índice; Business goals are everything -- A collective vision -- Data inspires creativity -- Finding unicorns -- Culture predicts success and failure -- Measure what matters -- What it´s worth -- Never stop improving -- One size fits no one -- Framework for innovation -- Conclusion and next steps
ER  -