Atchison, Shane, <br/><br/>
Does it work? :  10 principles for delivering true business value in digital marketing / 
Shane Atchison, Jason Burby. 
 - xii, 355 páginas ;  24 cm. 
<br/><br/>Incluye bibliografía e índice. 
<br/><br/>Business goals are everything -- A collective vision -- Data inspires creativity -- Finding unicorns -- Culture predicts success and failure -- Measure what matters -- What it´s worth -- Never stop improving -- One size fits no one -- Framework for innovation -- Conclusion and next steps. 
<br/><br/><label>ISBN: </label>0071847863 9780071847865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de mercadeo.<br/>Mercadeo por internet.<br/>Planificación estratégica.
<br/><br/><label>Dewey Class. No.: </label>658.872  / A863d 2015