TY  - BOOK
AU  - Shaw,Mark
TI  - Copywriting: successful writing for design, advertising, and marketing 
SN  - 1780670001
U1  - 659.132 
PY  - 2012///
CY  - London
PB  - Laurence King Publishing
KW  - Mercadeo
KW  - Publicidad
N1  - Incluye bibliografía; Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary
ER  -