Shaw, Mark,  1965-, <br/><br/>
Copywriting :  successful writing for design, advertising, and marketing / 
Mark Shaw. 
 - Second edition. 
 - 240 páginas :  ilustraciones ;  25 cm. 
<br/><br/>Incluye bibliografía. 
<br/><br/>Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary. 
<br/><br/><label>ISBN: </label>1780670001 9781780670003 9781780670003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.<br/>Publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.132  / S534c 2012