Clow, Kenneth E, <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Seventh edition. 
 - xx, 476 páginas :  ilustraciones ;  28 cm. 
<br/><br/><label>ISBN: </label>0133866335 9780133866339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación en mercadeo.<br/>Publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.1  / C648i 2016