TY  - BOOK
AU  - Caprelli,Lisa
TI  - Color your message: the art of digital marketing and social media 
SN  - 1502728559
U1  - 658.05 
PY  - 2015///
CY  - [Scotts Valley, Calif.]
PB  - [CreateSpace]
KW  - Comercio electrónico
KW  - Redes sociales
N1  - What color is your message? -- Dreams bigger than Texas -- Tipping point -- 360 degrees -- Website vs social media -- Full circle -- Black & white vs color -- Statistics & data -- Social media -- Hashtag rising, Facebook already there -- The wrong color -- Content is the new black -- Blogging -- Google gaga -- Branding -- Keywords -- Video -- Public relations -- Conclusion -- Recommended links and talks -- Sources/ citations / mentions
ER  -