Robertson, David C. <br/><br/>
Brick by brick :  how LEGO rewrote the rules of innovation and conquered the global toy industry / 
 How LEGO rewrote the rules of innovation and conquered the global toy industry 
David C. Robertson con Bill Breen. 
 - xii, 305 páginas :  ilustraciones ;  20 cm. 
<br/><br/>Incluye referencias bibliográficas e índice. 
<br/><br/>Preface -- Introduction: when the bricks click -- Part 1: Seven Truths Of Innovation And The LEGO Group´s Decline: -- Stacking up: the birth of the brick -- Boosting innovation: the LEGO Group´s bold bid to keep pace with a fast-forward world -- Losing control: the scattered remains of runaway innovation -- Part 2: Mastering The Seven Truths Of Innovation And Transforming LEGO: -- Building an innovation culture: the return to core values -- Becoming customer driven: the rebirth of LEGO city -- Exploring the full spectrum of innovation: the Bionicle Chronicle -- Fostering open innovation: mind-storms, architecture, and the wisdom of the clique -- Attempting a disruptive innovation: aiming for the stars with LEGO Universe -- Sailing for blue ocean: obviously LEGO, but never seen before and the birth of LEGO games -- Leveraging diverse and creative people: the Ninjago Big Bang -- Transforming LEGO: the rebirth of a brand -- Notes -- Index. 
<br/><br/><label>ISBN: </label>0307951618 9780307951618 
<br/><br/><label>Subjects--Corporate Names: </label><br/>LEGO koncernen (Denmark)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Juguetes.<br/>Juguetes.--Industria.
<br/><br/><label>Dewey Class. No.: </label>338.7688725  / R649b 2013