Designing for behavior change : applying psychology and behavioral economics /
Stephen Wendel.
- xxxvi, 355 páginas : ilustraciones ; 24 cm.
Incluye referencias bibliográficas e índice.
How the mind decides what to do next -- Why we take certain actions and not others -- Strategies for behavior change -- Figuring out what you want to accomplish -- Selecting the right target action -- Structuring the action -- Constructing the environment -- Preparing the user -- Moving from conceptual designs to interface designs -- Reviewing and fleshing out the interface designs -- Turning the designs into code -- Measuring impact -- Identifying obstacles to behavior change -- Learning and refining the product -- Common questions and a start-to-finish example -- Conclusion -- Appendixes: A. Glossary of terms -- B. Resources to learn more -- C. Bibliography -- D. Endnotes.