Barker, Melissa S, <br/><br/>
Social media marketing :  a strategic approach / 
Melissa S. Barker y algunos otros. 
 - International ed. 
 - xv, 380 páginas :  ilustraciones color. 
<br/><br/>Incluye bibliografía. 
<br/><br/>1. Why Social Media? -- 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q & A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan. 
<br/><br/><label>ISBN: </label>1133589278 9781133589273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor.<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.872  / B255s 2013