TY  - BOOK
AU  - Solomon,Michael R
TI  - Consumer behavior: buying, having, and being 
SN  - 0133450899
U1  - 658.8342 
PY  - 2014///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Comportamiento del consumidor
N1  - Previous edition: Boston, Mass.: Pearson, 2013
ER  -