TY  - BOOK
AU  - Mahon,Nik
TI  - Ideation
T2  - Basics advertising
SN  - 2940411506
U1  - 659.1 
PY  - 2011///
CY  - Lausanne, Worthing
PB  - AVA Academia
KW  - Aptitud creadora
KW  - Publicidad
N2  - This title provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them
ER  -