TY  - BOOK
AU  - O´Sullivan,Arthur
AU  - Perez,Stephen J.
AU  - Sheffrin,Steven M.
TI  - Microeconomics: principles, applications, and tools 
SN  - 0132948869
U1  - 338.5 
PY  - 2014///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Economía
KW  - Microeconomía
N1  - Previous ed. has title: Microeconomics; Varían los años de reimpresión; Incluye bibliografía; Introduction: what is economics? -- the key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness -- Market efficiency and government intervention -- Consumer choice using utility theory -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information : adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market, income, and poverty -- Unions, monopsony, and imperfect information -- International trade and public policy
ER  -