TY  - BOOK
AU  - Raju,Jagmohan Singh
AU  - Zhang,Z.John
TI  - Smart pricing: how Google, Priceline, and leading businesses use pricing innovation for profitability 
SN  - 013149418X
U1  - 658.816 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub., Pearson Education
KW  - Precios
N1  - Incluye bibliografía; ´Pay as you wish´ pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works
ER  -