TY  - BOOK
AU  - Thompson,Arthur A.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 0078112729
U1  - 658.4012 
PY  - 2011///
CY  - New York, London
PB  - McGraw-Hill Higher Education, McGraw-Hill [distribuidor]
KW  - Planificación estratégica
ER  -