Bettencourt, Lance, <br/><br/>
Service innovation :  how to go from customer needs to breakthrough services / 
Lance A. Bettencourt. 
 - xxix, 255 páginas :  ilustraciones ;  24 cm. 
<br/><br/>Incluye referencias bibliográficas (p. 237-240) e índice. 
<br/><br/>Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion. 
<br/><br/><label>ISBN: </label>007171300X 9780071713009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Servicio al cliente--Innovaciones tecnológicas.<br/>Servicio al cliente.
<br/><br/><label>Dewey Class. No.: </label>658.812  / B565s 2010