TY  - BOOK
AU  - Kaufman,Ira Morton
AU  - Horton,Chris
TI  - Digital marketing guidebook: integrating strategy and tactics with values 
U1  - 658.872 
PY  - 2015///
CY  - New York, NY
PB  - Routledge
KW  - Administración de mercadeo
KW  - Mercadeo por internet
N1  - Incluye bibliografía
N2  - ´Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage´--
ER  -