Kaufman, Ira Morton,  1947-, <br/><br/>
Digital marketing guidebook :  integrating strategy and tactics with values / 
Ira Kaufman & Chris Horton. 
 - xiii, 353 páginas ;  19 x 24 cm. 
<br/><br/>Incluye bibliografía 
<br/><br/> ´Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage´-- 
<br/><br/><label>ISBN: </label>9780415716741 9780415716758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de mercadeo.<br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.872  / K21d 2015