TY  - BOOK
AU  - Perreault,William D
AU  - Cannon,Joseph P.
AU  - McCarthy,Ednund Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 0077861043
U1  - 658.8 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - Mercadeo
ER  -